KOL & HCP engagement are an important extension of Janssen’s central nervous system. The challenge was to devise a community to build relationships with KOLs and promote collaboration with HCPs.
Given the constraints of working in a tightly regulated environment Janssen’s main concern was adverse event management.
Creative adaptation of our enterprise solution Health BoxTM with a tailored adverse events flow manager we were able to get the community up and running in just 3 months.
Today J-BOARD boasts over thousands of members conversing in over 200 specific therapeutic topics
Transform our Sales & Marketing Teams to share insights to provide real multichannel marketing experiences
Refresh our global websites with an agile global to local approach, maximising economies of scale