GE Healthcare EMEA required a multichannel marketing campaign to create impact for the portfolio of radiology products in order to accelerate internal marketing practices, position GE as the leader in radiology innovation and ultimately increase engagement through a seamless experience.
By providing a unique blend of our innovation, advisory, communications, media and technolgy services with our proven operation process such as reframe & strategize, create & exectute, through to continuous optimization we created an integrated and data driven ecosystem of channels.
The outcome for GE Healthcare is an innovative multichannel campaign for EMEA With angostic core content and services suitable for any medium (off-line & on-line) Compared to all other previous campaigns undertaken call to actions & target interactions increased by over 500%.
Refresh our global websites with an agile global to local approach, maximising economies of scale
How can we build up our innovation capabilities as to find new ways of working and launch new solutions