How can we increase our market share by collaboratively promoting the big idea?
GE Healthcare EMEA required a multichannel marketing campaign to create impact for the portfolio of radiology products in order to accelerate internal marketing practices, position GE as the leader in radiology innovation and ultimately increase engagement through a seamless experience.
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Through co-creation and lean methodologies we were able to inspire team collaboration
By providing a unique blend of our innovation, advisory, communications, media and technolgy services with our proven operation process such as reframe & strategize, create & exectute, through to continuous optimization we created an integrated and data driven ecosystem of channels.
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It is through a well orchestrated system of interactions that provides impact & opportunity
The outcome for GE Healthcare is an innovative multichannel campaign for EMEA With angostic core content and services suitable for any medium (off-line & on-line) Compared to all other previous campaigns undertaken call to actions & target interactions increased by over 500%.
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