A brand new product for a new market: how to engage the audience?
The Challenge was to roll-out WATCHMAN™ procedure (a Left Atrial Appendage Closure implant) in new market (Germany), supporting share of voice and increasing visibility while driving adoption of WATCHMAN™ by implant centers
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Educate, Engage and Take action
Define an Educational journey to make sure LAAC procedure was correctly assessed as an option when appropriate, empowering all key stakeholders with the necessary tools to educate, engage and take action.
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A media campaign to achieve the best results
The message has been successfully connected with the audiences through the most relevant and effective channels, and the media campaign has been optimized, through the right adjustments based on data to achieve the best performances.
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