The Challenge was to roll-out WATCHMAN™ procedure (a Left Atrial Appendage Closure implant) in new market (Germany), supporting share of voice and increasing visibility while driving adoption of WATCHMAN™ by implant centers
Define an Educational journey to make sure LAAC procedure was correctly assessed as an option when appropriate, empowering all key stakeholders with the necessary tools to educate, engage and take action.
The message has been successfully connected with the audiences through the most relevant and effective channels, and the media campaign has been optimized, through the right adjustments based on data to achieve the best performances.
Transform our Sales & Marketing Teams to share insights to provide real multichannel marketing experiences
Refresh our global websites with an agile global to local approach, maximising economies of scale