15 MINUTES OF FURY

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Healthware International

Engagement Campaign

A short film in support of #WorldMentalHealthDay 2019

In 2018, Streaming Well learned that men aged 20-49 accounted for three- quarters of suicides in the UK.

Streaming Well, in partnership with Healthware International, & UFF conceived a narrative that leveraged football influencers as a means to reach this demographic in underserved football communities and reduce stigma around mental health conversations, bridging the gap between football fans and medical professionals.

15 Mins of Fury was released as short film in support of #WorldMentalHealthDay 2019. It aired on AFTV's social media channels - the largest football fan club in the world, which has over 1 million subscribers, further traffic was driven by the influencers who were featured in the film.

Content was distributed online via social media channels where it captured the attention AFTV's audience and continues to grow online.

84%

UK based audience

98,2%

likeability

1.5K

comments

15 Minutes of Fury explores the emotional impact on football influencers who have found sudden fame via social media platforms. It is my hope their stories will resonate with the footballing fan community in the UK and encourage them to speak out openly about their feelings to their loved ones.

Francis Namouk, CEO Streaming Well

about

Streaming Well is a global healthcare video agency that creates engaging visual stories and interactive experiences that connect with people. They provide video content strategy and end-to-end production services for life-science, medical device, OTC, and FMCG companies that are looking to engage and build trust with their customers.
They are headquartered in London with satellite offices in Los Angeles, New York, and Salerno, Italy

highlights

Social media statistics show us that it has been effective in retaining their overall audience, with an average watch time of 6.38 minutes (38.6 % ).
Men from a wide age range engaged with the content. This is a considerable result for a social media campaign.