The opportunity for Data Science and Big Data in life sciences is particularly compelling within complex corporate environments that face an ever-growing volume and diversity of information.
Omnichannel. It seems to be the word of the moment in life sciences, especially in the pharmaceutical sector.
So, to ask the question many people don’t like to, what does it actually mean?
As part of our Innovation as Strategy series, we further expand on the Digital Transformation of Brands, with a deep dive into the future of field forces.
Transform our Sales & Marketing Teams to share insights to provide real multichannel marketing experiences
Refresh our global websites with an agile global to local approach, maximising economies of scale
How can we build up our innovation capabilities as to find new ways of working and launch new solutions