As the always-on, modern clinical environment continues to transform the health and life science industry, healthcare professionals and patients increasingly demand access to evidence-based, audience-centric, scientific information. Therefore, it has never been more important to get Medical Affairs right.
Francis is a serial entrepreneur whose passion is to improve patient outcomes by focusing on creative storytelling and immersive learning experiences. He has over 15 years of medical and digital comms expertise within the life science and consumer health sector.
His pursuit for creativity started in Paris where he obtained a BFA in visual communications from Parsons School of Design. He soon after earned an MFA in Design and Technology from The New School in NYC. In 2004, he brought his design and technology skills to Everyday Health where he served as creative director for their product, marketing, and sales team over a 5-year period.
In 2010 he co-founded Streaming Well, a global video production agency exclusively focused on the healthcare sector, headquartered in the UK. During that time, Streaming Well notably co-produced with Healthware International 15 Minutes of Fury, a short documentary which aims to reduce stigma around mental health conversations in BAME and grass-roots footballing communities across the UK. In 2020, he co-founded SWM, a creative motion lab and consultancy focused on virtual and hybrid experiences, scientific content development and medical education.
In 2021 Healthware Group acquired SWM. Francis took on the role of Global Head of Virtual Customer Experiences for the Group, while remaining Managing Director at SWM.
Francis is now Managing Director at Healthware MedComms, the medical communications and education division of the Healthware Group and remains Managing Director at SWM. He continues to oversee the strategic and tactical implementation of all Healthware virtual and hybrid customer engagement solutions for the Group.
Francis was born in the UK but was mainly raised in France and the US. He is bilingual and has a unique cultural background which blends English, Turkish, Egyptian, and Jamaican roots – a citizen of the world. He is an avid tennis player, football fan and drummer. He is a member of the Ottoman Dynasty and is also known as Mahmud Namık Osmanoğlu.