The workshop has the aim to explore the relationship between narratives and new technologies. HCP, researchers, patients’ associations, startups and innovative companies will discuss the opportunities offered by new technologies in the diffusion of the narrative based medicine by facilitating the empowerment of citizens, including patients with rare diseases and their relatives.
Roberto Ascione will partecipate talking about the importance of the role of start-ups in the development of new diagnostic and therapeutic approaches.
Roberto is a serial entrepreneur and global thought leader in digital health.
With 20 years of experience he has been focusing on marketing and communications,
business transformation and innovation in health and wellness.