27/11/2018 |

The European health innovation scene

Roberto Ascione | CEO

 
 
 
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An increasing focus on digital in Europe is driving a fundamental transformation of its healthcare sector

The safe circulation of data that digital health allows is proving to have many benefits, among them improving patient monitoring and treatment

Europe has a promising and rapidly-developing health innovation sector and, as Healthware founder and CEO Roberto Ascione tells pharmaphorum, an ecosystem approach is crucial to continuing the digital transformation of health

Over the last few years the healthcare sector has been going through a fundamental transformation the world over as stakeholders grapple with how best to use digital technology.

Europe is no exception, and the region has been gradually increasing its focus on the digital area, driven by the strong institutional support for telemedicine, remote monitoring, big data-enabled personalised screenings and - soon - the adoption of artificial intelligence-based solutions for improving prevention and diagnosis procedures.

Someone who knows the European health innovation scene better than most is Roberto Ascione, a serial entrepreneur and global thought leader in digital health who’s also the founder and CEO of next-gen health consultancy Healthware Group.

The digital health scene in Europe is still very young with many challenges to be addressed and issues to be solved, he notes. Among the most important players are, of course, the European institutions committed to promoting the digitisation of the sector, and the pharmaceutical companies that continue to work to innovate their products and services.

Roberto adds that patient associations also play a key role within this scene, not only by promoting a more patient-centred approach to healthcare in general, but by supporting patients’ increased empowerment through their backing for new digital technologies.

Read the full interview at deep-dive.pharmaphorum.com

  • Big Data
  • Digital health
  • Digital health revolution
  • Digital Pharma
  • Digital Therapies
  • Healthcare Marketing
  • Innovation
  • Patient Journey
  • Start-ups
  • Technology
Roberto Ascione

Roberto is a serial entrepreneur and global thought leader in digital health. With 20 years of experience he has been focusing on marketing and communications, business transformation and innovation in health and wellness.

Read more about his story.