30/04/2021 | Booklet

Navigating the near future: a digital health roadmap for pharma, medical devices and insurance tech


A white paper by Roberto Ascione, Gerry Chillé, Fulvio Fortini, Petteri Kolhemainen, Kristin Milburn, Ariel Salmang and Paul Tunnah

The onset of COVID-19 marked the beginning of a massive digital transformation of healthcare, confirming that without good health there’s no society, economy or really anything.

Now, as we map our way out of the global pandemic, we find that ideas of spirit, purpose, scale and empathy are more valid than ever before for our collective mission to improve people’s health.

A drive to make healthcare both more sustainable and more accessible should be a key part of the way forward and, as innovators, we should all help carry the torch of science and technology.

Digital innovation is by far our best option to navigate the uncharted territory ahead of us. The pioneering years are over; the pilot years should be over too. We need to scale what works, armed with the rigor of scientific evidence, to quickly create the highest possible positive impact for the future of the healthcare ecosystem.

In this white paper we outline a series of transformative digital trends for health and the broader healthcare sector. Our expert contributors have shaped a detailed picture of those trends with the greatest potential to impact the near future. Taken together, they provide a roadmap for pharma, digital health, medical device and insurance tech companies.

The journey ahead is one that should see all innovators join forces and support each other to accelerate the change that the entire globe needs.

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  • Clinical Trials
  • Customer Journey
  • Digital health
  • Digital health revolution
  • Digital Health Transformation
  • Digital Pharma
  • Education
  • Healthcare Marketing
  • Modern Marketing
  • Patient Journey
  • pharma companies
  • Technology
  • Telemedicine