13/06/2011 | BlogPost

Medical apps are the third-fastest growing category

Tiziana La Bruna | Media Strategy Director

 
 
 
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A recent study of Manhattan Research found that almost two-thirds of US physicians currently own smart phones, which projects the number to increase to 81% by 2012.

Physicians now spend a full work day each week online for professional reasons—that's up from just two-and-a-half hours in 2002—and that doctors are now using mobile devices to access clinical resources at multiple points throughout their day.

Also, medical apps are the third-fastest growing category for Apple, which saw a 133% jump in downloads last April. Two-thirds of physicians use mobile devices to look up medical information between patient visits, and a third during consultations, according to Manhattan Research. 

  • Doctors
  • Education
  • HCP
  • Health
  • Mobile
  • Technology
Tiziana La Bruna

Tiziana has more than 10 years experience in Web Marketing and Channel Planning