13/06/2011 | BlogPost
Medical apps are the third-fastest growing category
Tiziana La Bruna | Media Strategy Director
A recent study of Manhattan Research found that almost two-thirds of US physicians currently own smart phones, which projects the number to increase to 81% by 2012.
Physicians now spend a full work day each week online for professional reasons—that's up from just two-and-a-half hours in 2002—and that doctors are now using mobile devices to access clinical resources at multiple points throughout their day.
Also, medical apps are the third-fastest growing category for Apple, which saw a 133% jump in downloads last April. Two-thirds of physicians use mobile devices to look up medical information between patient visits, and a third during consultations, according to Manhattan Research.
