17/02/2022 | BlogPost
Key Opinion Leaders (KOLs) are influential people in society who have a lot of knowledge about certain topics. Brands often overlook them and this is unfortunate because they can provide valuable insight into what consumers want or need, which means that by working with key KOLs you’ll know more than just your customers’ opinions on products. You’ll also be able to hear directly from those most trusted sources regarding trends within their industry. So it’s easier for all parties involved.
With respect specifically to healthcare industries’ market shifts – we will explore how these influencers affect the healthcare industry. In doing so we’ll explore:
We talked about the emergence of "super KOLS" in our 2022 Life Sciences predictions here.