4/10/2022 | Point of view

Inside the evolving art of scientific storytelling

Francis Namouk | Managing Director, Healthware MedComms & SWM


Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms, a new medical communications and education division of the Healthware Group, tells us more.

No doctor wakes up in the morning asking what your brand can do for them.

That statement, coined by one of my colleagues at Healthware MedComms, summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders. Triggered both by the industry-wide digital transformation and by the impacts of the COVID-19 pandemic, HCPs’ expectations for the ways they receive information from pharma partners have shifted. Where communications have historically centred on brand, providers now desire more tailored, science-driven messaging.

Read the full Deep Dive article on pharmaphorum.com

  • Communication
  • Digital
  • Digital health
  • Digital health revolution
  • Digital Health Transformation
  • Digital Pharma
  • Doctors
  • Education
  • HCP
  • Healthcare Marketing
  • Medical Affairs
  • pharma companies
Francis Namouk

Francis is a digital video content strategist and entrepreneur. He has a passion for storytelling, interactive experiences, and ultimately customer engagement. He has over 15 years of professional experience in digital comms within the life science and consumer health sectors. Francis holds an MFA in Design and Technology from Parsons School of Design, in NYC.