15/12/2020 | BlogPost
These questions have always been relevant for healthcare communications, but the new world in which we all find ourselves have made them particularly pertinent as our customers’ behaviour and needs changed.
Furthermore, the COVID-19 pandemic ensures an ongoing state of evolution. Many of the big changes created by the global pandemic have yet to be fully assessed, or even settled into their final shape, and those may still not happen soon.
As communicators, many areas of our business need to be rethought – starting with conferences, education and promotional activities.
In fact, branding itself will need to be revitalised, with new processes and techniques put in place to reframe our conversations and ensure that the messages we create are relevant and useful to our customers.
So, have you taken your brand’s temperature recently? Why not schedule a brand check-up now.
Read the full article by Elena Pirofalo, our Head of Experience, and Paolo Guglielmoni, action copywriter and nerdist philosopher at RADS. Responsive Ads, at www.pharmaphorum.com.