26/04/2023 | Booklet

Download the booklet "Innovation as Strategy: Enabling life sciences of the future"

 
 
 
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A mindset and way of working that drives us in supporting our clients’ businesses


Innovation has become a ubiquitous topic across industries and is ever more present in life sciences, where digital transformation continues to grow in pace and magnitude, affecting all aspects of pharma companies from R&D to commercialization.

Due to the ever-expanding technological and medical advancements, staying ahead of the curve has never been more challenging, nor more critical. This has caused attitudes surrounding innovation to shift from a “nice to have” to an unquestionable factor of an organization’s success, and ability to deliver solutions that tackle the most complex challenges.

We believe that “innovation” is not something that should be relegated to one division or department. Rather, we believe it is a mindset that should be embraced across the entire organization. When it is harnessed correctly, it can act as a catalyst to drive others forward, do things that have never been done before, take measured risks, and adapt to new realities. “Innovation as Strategy” guides us as we support our clients to go beyond the status quo, challenge conventional practices and boldly try new things.

With the help of our senior leadership team, we explore our Innovation as Strategy approach, providing an overview of six areas of expertise as we strive to communicate, connect, and build future health to improve health outcomes and transform our clients’ businesses.

Download the free publication below and be on the lookout for any future webinars

Deep dive articles from our Innovation as Strategy series

Innovation as Strategy

Paul Tunnah | Chief Content Officer & Managing Director
The future of field forces in life sciences: time to repurpose the rep?

Digital Transformation of Brands

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Innovation as Strategy

James May | Managing Director Healthware Engage
Consumer Centricity - a peace offering

Connected Experiences

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Innovation as Strategy

Francis Namouk | Managing Director, Healthware MedComms & Events
The increasing importance of medical affairs

Reimaging Scientific Exchange

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Innovation as Strategy

James May | Managing Director Healthware Engage
Measurement Evolution: From KPIs to CXIs

Connected Experiences

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Innovation as Strategy

Paul Tunnah | CCO & Managing Director Healthware International
Omnichannel maturity: it’s not about the technology

Digital Transformation of Brands

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Francesca Filippucci | Chief People Officer at Healthware Group
Evolving Skills and Processes in Pharma: Sales, Marketing, and Medical Functions

Change Management & Shifting Capabilities

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Rosario Curia | Head of Data Science Technology, Healthware International
Leveraging Data Science in R&D: Integrating Data Silos to Generate High-Value Insights

Data Driven Enterprise

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Joonas Turunen | Head of Experience, Nordics & Baltics, Healthware Technology
Embracing the Future: Empowering User Flow Ideation with AI

Digital Transformation of Brands

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Francis Namouk | Managing Director, Healthware MedComms & Events
Facilitating peer-to-peer dynamics among HCPs

Reimaging Scientific Exchange

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Lino Mari | Head of Technology, Healthware International
Large Language Models: Revolutionizing Unstructured Data Analysis in Healthcare

Data Driven Enterprise

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Fulvio Fortini | Managing Director
AI-powered Precision Engagement in Commercial and Medical Functions

Data Driven Enterprise

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Francesca Filippucci | Chief People Officer at Healthware Group
Skills and Mindset for the Future

Change Management & Shifting Capabilities

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Alberta Spreafico | Managing Director Digital Health Innovation & Strategy
DTx, Telehealth and Digital Care Models

Emerging Business Models

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  • Digital health
  • Digital Health Transformation
  • Digital Strategy
  • Engagement
  • Healthcare Marketing
  • Innovation
  • Medical Affairs
  • Pharma Marketing
  • Reimbursability
  • Technology
  • TELEHEALTH