19/03/2020 | BlogPost
Patient centricity is always a hot topic in pharma, as shown by last year’s Frontiers Health event in Berlin, when a session dedicated to the theme once again had standing room only.
This is easy to understand because, although it involves multiple actors along the care journey, the patient really is at the centre of health management, care, communication and education.
The panel session, Patient-Centricity and Digital Innovation, was moderated by Denise Silber, CEO of Doctors 2.0 Event Consultancy, and explored the natural connection between patient-centricity and digital health.
To do this it looked at the experiences of empowered patients, pharma companies who involve patients in the ideation process for projects and start-ups that solve specific healthcare problems. It also explored our own commitment at Healthware to support conversations among all players and offer innovative tools that address real patient needs.
A patient story
When we first talked to Denise about the topics for her session at Frontiers Health, she asked each of us panellists to tell a story about being patients ourselves, before doing our presentations. This was no easy task.
The excitement of having the chance to share my ideas on how digital health innovation can have a role in patient centricity somehow faded away and was replaced by a sense of frustration when thinking of my own real-life experience.
There was no time to talk about it on stage in Berlin, but I would like to do so now, not only because it is connected to the topic of this article, but also because sometimes patients need to tell their stories.
|Read the full article at www.pharmaphorum.com|