The fires of the global Covid-19 pandemic are spreading at breakneck speeds around the world, and the toll that the virus is taking on people’s lives, the economies of continents, and society at large are nothing short of staggering.
Patient centricity is always a hot topic in pharma, as shown by last year’s Frontiers Health event in Berlin, when a session dedicated to the theme once again had standing room only.
Presenting our perspective on how HLS organizations can move along the path to modern marketing maturity
The ultimate goal of digital health is to humanize healthcare by democratizing access, redesigning around the patient and making health bigger than care until we need it.
How can we build up our innovation capabilities as to find new ways of working and launch new solutions
We need to reshape our customer experience, eliminating pain points and engage at new levels
We needed to reshape our brand in the digital space to communicate, internally and externally, our history of success, changes, values and products.